Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst

With decades of experience across global markets, Riccardo Ferraris and Vivek Kutchibotla share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment.

Find the episode of Loud and Clear here.  

Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of Think Catalyst. Dive deep into the heart of advertising agency-client relationships and discover how Think Catalyst is revolutionising the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucial for brand success. This episode is a must-listen for anyone in the advertising world looking to navigate the complexities of modern agency-client dynamics.