senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

Aeroplan Launches Points Matching Week to Help Children and Families Flying for Essential Hospital Care

08/10/2024
Advertising Agency
Toronto, Canada
39
Share
Aeroplan points donated to the Air Canada Foundation's Hospital Transportation Program will be matched three to one by Aeroplan and its partners TD and CIBC

During this week, Aeroplan and its partners, TD and CIBC, will be matching points donated by Aeroplan Members, resulting in a total of up to four times the initial donation, to support air travel for children facing medical adversity. Last year, the program benefited from incredible generosity, with 67.7 million points donated by Aeroplan Members and its partners, with more than half of donations coming from outside Canada. These points were redistributed to 15 paediatric hospitals across the country, making a significant impact on the lives of many families

"We are grateful for the Hospital Transportation Program and for Aeroplan Members from across Canada, who show their dedication to this program every year. Their support makes a significant difference, providing much-needed relief to families whose children are receiving care far from home," said Adam Starkman, president and CEO of Canada's Children's Hospital Foundations.

"Year after year, we are blown away by the generosity of Aeroplan and our Aeroplan Members. For the Foundation, their contributions are invaluable and make a real difference in helping children get the care they need," said Valérie Durand, spokesperson for the Air Canada Foundation. "We want to thank Aeroplan Members for their donations, and Aeroplan, TD and CIBC for their contribution in matching these donations."

The program benefits children like Benjamin. In February 2023, Benjamin's mom noticed a bump on his back and consulted local doctors in Abitibi. They sent the family to CHU Sainte-Justine hospital, where Benjamin, five months old at the time, was diagnosed with a rare leukaemia. He began chemotherapy right away and after two months of hospitalization, Benjamin was allowed to go home for six days, before having to return to Sainte-Justine in Montreal. The Hospital Transportation Program allowed Benjamin's family to take a one-hour flight to get back home, instead of a seven-hour car ride. Benjamin is now one-year post-bone marrow transplant and has resumed a semblance of normal life and is enjoying every moment.

The annual Points Matching Week initiative is the largest annual fundraiser for the Hospital Transportation Program. Here is how it helps children and their families access medical care:

  • Points donated go toward providing patients and a parent or guardian flights with Air Canada and its partner airlines.
  • Created in 2003, the Hospital Transportation Program is marking 21 years of connecting children to the medical care they need. The program works to support the following 15 paediatric hospitals across Canada: BC Children's Hospital (BC), Alberta Children's Hospital (AB), Stollery Children's Hospital (AB), Jim Pattison Children's Hospital (SK), HSC Children's Hospital of Winnipeg (MB), Children's Hospital at London Health Sciences Centre (ON), McMaster Children's Hospital (ON), Children's Hospital of Eastern Ontario (ON), The Hospital for Sick Children (Ont.), Shriners Hospital for Children (QC), The Montreal Children's Hospital (QC), CHU Sainte-Justine hospital (QC), CHU de Québec (QC), IWK Health (NS), and the Janeway Children's Hospital (NL).
  • In 2023, 214 children and their families were assisted with 308 flights via the Hospital Transportation Program.
  • In 2023, $1.7 million and 80 million Aeroplan points were raised for the Foundation and its programs including the Hospital Transportation Program.

For further details about the Air Canada Foundation Hospital Transportation Program and its impact, visit here.

SIGN UP FOR OUR NEWSLETTER
More News from Weber Shandwick - Toronto
Hires, Wins & Business
Coffee mate Announces First-Ever Super Bowl Ad
21/10/2024
189
0
ALL THEIR NEWS
Work from Weber Shandwick - Toronto
Sponsored by You
OLG
17/07/2024
18
0
What a Difference McHappy Day Makes
McDonald's Canada
14/05/2024
20
0
Menu Song Remix
McDonald's Canada
03/04/2024
23
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0