Agile Studio Launches New Visual Identity and Website

Agile Studio announces rebrand with a new visual identity, new website and newly appointed a ECD.

This rebrand nods to the way that Agile create, collaborate and concept ideas. It’s fresh, dynamic and evolving.  

Agile Studio's reimagined visual identity and website mark an exciting new phase for the Studio that sees it take 20 years of film production expertise and splice it with tech and design capabilities to deliver work that builds out digital and physical worlds. 

Being part of the Agile Group means that it has deep roots in production and access to an incredible roster of director talent, which, together with capability in VFX, animation, AR/VR, CGI, gaming and mixed reality experiences, make a compelling proposition for its partners.

“The ambition to widen our creative offering started with the appointment of James Wallingford, formerly at Unit 9, as joint managing director in late 2022. James’ appointment will really strengthen our team and I’m excited about the new opportunities this will open up,” says Richard South, joint managing director. 

“Working in collaboration with our clients, we’re able to develop work that’s finely tuned, relevant and progressive,” says James Wallingford, joint managing director. “We’re keen to embrace the creative potential of AI and use it to enhance our storytelling and evolve how we do production from script to delivery and beyond.”

The work

On the mix of work itself, Agile Studio is targeting sectors close to culture and emerging technologies including fashion, lifestyle, gaming, sports, music and film. The focus is on opportunities that sit between lead campaign and socials - be it CGI idents, documentaries, apps, animated shorts, bespoke IP led executions, experiential, or elevated e-commerce. This is the action Agile Studio wants in on.  

For Agile Studio, it’s about innovating and amplifying work that connects brands with global audiences. 

Fresh look, new moves

Agile Studio new mark, accentuated by new typography, gives a strong versatile graphic presence that exists as part of an extended body of 2D and 3D structures that can be animated and evolved to uphold a dynamic brand suite. 

“Twisting our monogram into a new form that can extrude new dimensions while retaining a strong brand connection was key to the design play,” says David Horsburgh, creative director behind the new identity. 

“We like to challenge briefs and break conceptions and this can be seen throughout our design and the way we think about our work.”

“Canela, the primary typeface, spans an intriguing space between a reimagined softer Caslon style Serif and a more graphic Sans and sits across our web and print media. The secondary typeface, Mori, serves as a more versatile, contemporary typography for body copy - and this pairing allows us to be both deliberately crisp and boldly graphic in our typographic layouts.”