"There is an amazing place where everything feels better. To get there, all you need to do is move."
As we enter an Olympic year, January sees the launch of a new global campaign for ASICS highlighting their unique 'caregiver' position in the sports category.
Created by AGIT8 London and shot on location in Paris, the campaign consists of a 60" brand film, a 30" TVC and over 200 other assets including print, in-store visuals and social media reels.
The work builds on the brand's 'Sound Mind, Sound Body' philosophy that aims to show how moving can have a positive effect on your mental wellbeing and is open to all.
It will run internationally with a strong focus across Europe and in France in particular where ASICS also recently announced a two-year partnership with the City of Paris to improve the mental health of Parisians through sport.