AI-Powered Infosys Campaign Shows How Champions Evolve with Rafael Nadal and Iga Świątek
AKQA’s latest partnership with Infosys, 'Champions Evolve' marks a significant milestone for the brand with its truly global brand campaign. The work, starring tennis greats Rafael Nadal and Iga Świątek, was created using AI technologies to deliver the message that whether in sports or in business, to become a champion, you must evolve.
A combination of traditional production techniques along with AI facial image reconstruction helped create seamless evolutions of the hero.
The work will appear in multiple phases around the world, beginning with 3D hero executions on one the world's two biggest stages; Times Square followed by other iconic venues and various digital OOH placements at airports JFK, LHR, and more.
Rafael Nadal, said, “I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful.”
Salil Parekh, chief executive officer and managing director, Infosys, said, “It is an honour to welcome Rafa – one of the world’s most respected champion athletes and humanitarians – as an ambassador for Infosys. He is someone who personifies the spirit of always evolving, never giving up, utmost dedication and determination to give the very best in every situation. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients."
