senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AIB's Mortgage Campaign Supports First Time Buyers

16/05/2024
Tech Powered Creative Organisation
Dublin, Ireland
626
Share
Droga5 Dublin, part of Accenture Song, rolls out the campaign focusing on a different stage of the home buying journey

Droga5 Dublin, part of Accenture Song, has launched AIB’s latest mortgages campaign, ‘The Questions You Really Care About’, targeted at first time buyers. The 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of the journey. It’s part of AIB’s new brand platform that aims to get customers closer to the life they’re after.

The campaign was designed following in-depth research by AIB, which found that during the process of buying a home, first time buyers need a mortgage experience that gives them the headspace to focus on the questions and considerations that really matter to them.

‘The Questions You Really Care About’ is live across outdoor, TV, online and social media, with each channel bringing different parts of the buying journey to life.

On social media, the focus is on questions that first time buyers ask just before they step into a house viewing, from the perspective of doorbell camera footage capturing candid conversations.

In outdoor, we’re with home hunters inside a house viewing, highlighting the important questions to them as they imagine their lives there. Contextual placements and special builds bring what every first-time buyer thinks to life.

On YouTube, the campaign delves into the questions first time buyers are asking online.

And on TV, AIB brings to life a post-viewing moment where a dad considers the opinion of the most important person in his life: His eight-year-old daughter.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Droga5 Dublin
Smyths Toys Superstores 2024 Christmas Ad
Smyths Toys Superstores
06/11/2024
10
0
Homes
AIB
16/05/2024
34
0
32
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0