Aim for Change: Targeting Safer Gun Regulations in America

gnarly bay's latest film, Aim for Change, tackles the complex issue of gun ownership in America. Recognising the deep-rooted divisions surrounding gun ownership, and more pointedly, gun regulations, the film seeks to empower gun owners to support gun safety measures through a unique approach.

In partnership with Wunderman Thompson and 97Percent, gnarly bay created a PSA for gun owners from gun owners. In this ground breaking campaign, gun owners were presented with a unique opportunity to sign a gun reform petition with - well, their own guns.

The film advocates for four common-sense gun laws that could decrease gun-related homicides by 28% with a large majority of gun owners already advocating for safer gun regulations and practices. The poignant PSA sets out to make a marked difference in gun control by presenting gun ownership in a new light and encouraging those closest to the issue to take action.