Air France Swings with Style in New Campaign from BETC Paris

Air France has launched new advertising film “France is in the Air”, created by BETC Paris. The film  will run globally and be broadcast on TV, in cinemas, on digital medias and  social networks. It is a continuation of the brand campaign launched in March  2014.

Celebrating the French touch, the film pays homage to the best of France. It is set inside a futuristic dreamscape - a ballroom-like aeroplane, with rows of windows and luminous paths on the floor. It is an explosion of pink skies, fashion, the Tour de France, puffy pastry, Breton tops and even features little  ballerinas from the Opera Garnier on swings.

In a poetic way the film challenges the way airlines traditionally communicate.

The film was directed by WeAre From LA (the same  duo that were behind Pharrell's Happy music  video, but also BETC’s Baby and Me-film  for evian). The music was made by Portland duo Glass Candy.

Check out the whimsical Outdoor elements of the campaign below: