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Group745
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Group745
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Creative in association withGear Seven
Group745

Airbnb Films Showcase Charming Properties and Passionate Hosts

23/01/2019
Production Company
London, UK
156
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Image Partnership’s Clara Cullen directs this playful campaign featuring a property in Florence and one in Cape Town
Director Clara Cullen has helmed two new films for Airbnb, welcoming us into two properties.

In each film the host welcomes us into their home. We feel it means something to the owner, that it has a story to tell. The films are as much about the space as they are about the host. 

The viewer feels that when you get the key to one of these houses, you are getting access to the host’s world and history. The experience is not like staying in a hotel. Instead, it offers a sense of community, of connection. Guests are invited to step outside the usual generic options to share in the host’s culture and get a unique perspective on place. 

The films tell personal stories reflecting the Airbnb experience with a beautiful textural quality which gives a feeling of genuine intimacy and warmth.



Brand
Agency / Creative
Production
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Language:
English
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