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Airbnb's Miniature Animated Worlds Accommodate Every Type of Traveller

24/08/2023
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Airbnb’s in-house creative and marketing team team up with Buck to launch the playful campaign

With hundreds of thousands of unique listings around the world, Airbnb has accommodations for every type of traveller and for every occasion. Whether a first trip without the kids or an annual friend reunion, the new ad campaign is a collection of short animated films that playfully highlights the occasions where travellers turn to Airbnb.

The new campaign highlights Airbnb’s strengths as identified through close conversations with Guests and Hosts. More space, more amenities, a more peaceful stay and one-of-a-kind experiences - and all at a better value - are just some of the unique aspects people can only find by staying at an Airbnb and are creatively pulled through this campaign.

The campaign was created by Airbnb’s in-house creative and marketing team, with the exception of media buying from Essence Mediacom and animation by Buck. 

Three spots will air in the US and Canada on 8/24 and will roll-out in the following markets in early September: Australia, UK, France, Germany, Spain, Italy, Mexico, Brazil, Korea, Belgium, Netherlands, Switzerland.

Brand
Agency / Creative
Media
Animation
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