senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Åkestam Holst Renames IKEA Products to Improve Home Relationships

07/12/2016
Advertising Agency
Stockholm, Sweden
93
Share
Agency renames products as common Google searches about relationship problems in Sweden

Creative agency Åkestam Holst has renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you google your problem, you find an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that IKEA products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue.

Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Åkestam Holst
Groceries
IKEA – Energy Thieves
21/10/2024
30
0
Zipper
IKEA – Energy Thieves
21/10/2024
20
0
Tape
IKEA – Energy Thieves
21/10/2024
31
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0