AKQA Illuminates the Power of IBM Hybrid Cloud Design with Visually Stunning Campaign

AKQA, the global creative agency, today announced the launch of a new campaign for IBM, showcasing the transformative power of IBM Hybrid Cloud. Using striking visuals and a cinematic storytelling approach, this campaign communicates how the platform simplifies and unifies complex business ecosystems to unlock the full potential of AI.

Recognizing the challenges that businesses face in today’s fragmented digital landscape, IBM developed Hybrid Cloud to provide a secure, open, and consistent platform for AI implementation. AKQA was tasked with translating this strategic vision into a compelling visual language that would resonate with a broad audience.

“Our goal was to capture the essence of IBM Hybrid Cloud – its ability to bring order to chaos and empower businesses to harness the power of AI,” said John Gordon, group creative director at AKQA. “We achieved this through a combination of strategic thinking, creative storytelling, and cutting-edge visual design.”

• The campaign features a range of assets, including:
• Captivating anthem video: Showcasing the journey from a fragmented ecosystem to a unified AI-powered future.
• Dynamic 3D block models: Representing diverse elements in a typical business ecosystem and articulating how Hybrid Cloud brings harmony and cohesion.
• A suite of digital and social assets: Including cutdowns of the anthem video, animated loops, and hero images, ensuring campaign consistency across all touchpoints.

By focusing on the universal challenges that businesses face and the transformative potential of AI, AKQA has created a campaign that is both visually stunning and strategically sound. The result is a testament to the power of IBM Hybrid Cloud and AKQA’s ability to deliver strategic creative solutions that drive business results.

"Our challenge was to bring IBM’s point of view to life, showing how a well-designed hybrid cloud is critical to scaling AI. AKQA brought our strategy to life visually and with simplicity, establishing a foundation through which we can deliver marketing, content and communications across IBM globally." said Stephen Leps, global brand strategy & messaging lead, IBM.

“The highly collaborative creative process was key to achieving a creative, strategic result that captured the essence of the IBM brand.” said Pablo de Vivo, creative director, IBM.