Aldi Highlights the Fact That Christmas Can Actually Be a Bit of a Massive Pain

This year ALDI says something most brands aren’t prepared to admit. Sometimes, Christmas can be a massive pain. 

The gifts, the food, the pressure of shopping and the expectations of the season can make Christmas an extremely stressful period. Even having everything cooked on time, wrapping presents, sending cards…takes a lot of organisation. But amongst the stress, panic and family dramas – there are real moments of warmth and togetherness that make it all worthwhile. 

These are the moments that ALDI’s new Christmas campaign, created by BMF, embraces. 

“We brought the ALDI irreverence to Christmas by celebrating the truth. The stress is just as much a part of it, as is the joy. And ALDI makes the joy possible with its amazing products…” explains BMF Managing Director, Steve McArdle. 

“The campaign is a breathless charge through the pre-Christmas chaos. By showing the stress of the festive season in such a frenetic and freewheeling way, the viewer gets to feel the pleasure of finally sitting down to enjoy their Christmas dinner. It’s simple, direct and irreverent, just like ALDI ads should be…” says BMF Creative Director, Alex Derwin.

Says Sam Viney, ALDI Marketing Director: “More and more people are finding their perfect Aussie Christmas at ALDI. Our Christmas range tastes as good as it looks and we’re really proud of the way it has been captured by the team.” 

The campaign showcases ALDI’s range of savoury food, seafood, desserts, sweets and Christmas decorations. The range was launched in ALDI’s catalogue and will feature prominently leading into Christmas. The launch 60 second TVC aired on Sunday, with other TVCs promoting ALDI’s great prices appearing throughout the festive period. The campaign also includes print, radio, online and POS. 

This is ALDI’s fourth major Christmas campaign under the ‘Perfect Aussie Christmas’ platform, and follows the success of the highly popular Surfin’ Santas and ALDI’s trip to Europe, to prove the uniqueness of an Australian Christmas. The campaign positions ALDI as the complete go-to for everyone’s Christmas needs.