Aldi Launches Festive Cuthbert with a Special Christmas Choir

To celebrate the launch of its festive Cuthbert chocolate treat and get shoppers in the mood for a Cuthmas merrier than before, Aldi put on an extra special Christmas choir outside a competitor store.

The exclusive ‘Merry Cuthmas’ choir lined up and sang a whole new Christmas track selection in Cuthbert’s honour including twists on festive classics such as ‘Hark the Herald’ and ‘Joy to the World’, all whilst proudly taking donations for Teenage Cancer Trust.  

Launched by McCann Manchester, the campaign running across Aldi’s social media has been flooded with comments about the humorous ensemble.