The Welsh
international dribbles through a desolate landscape as his Climachill kit forms
around him, the latest in futuristic cooling technology. Made from materials
such as breathable ‘Polar Fibres’ and Subzero Titanium flat yarn, the
Climachill range is truly ahead of its time, and this ethos sets the tone for
Adidas’ new spot. Alessandra’s edit mirrors the fluidity and
dynamism of Bale’s movement, giving way to short, sharp
close-ups as he accelerates towards goal.
Director Bradley G
Munkowitz (GMUNK) brings his considerable VFX expertise to bear in overseeing
the creation of the impressive visuals of the ad, as we dive into the very
fabric of the athlete’s shirt. With past endeavors such as producing
holographic content for TRON Legacy, he was the perfect choice to bring the
cooling power of Climachill so vividly to life.