senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

All in a Sick Day’s Work: Te Whatu Ora Heroes a Different Kind of Workday in New Campaign

17/10/2023
Production Company
Sydney, Australia
87
Share
Clemenger BBDO Wellington and Wawata Creative launch 'Let Your Body Go to Work' with Good Oil director Joel Kefali

‘Presenteeism.’ It’s the cultural pressure that forces many of us to head to work when we’re sick. Even though we’re less productive, and more likely to pass the sickness on.

‘Let Your Body Go to Work’ introduces a new way to think about sickness. Empowering today’s workforce with the insight that resting up and getting better can sometimes be the most productive workday of all.

Says Good Oil director Joel Kefali: “I loved how still this spot could be. I wanted to create a world that felt a little more heightened and use our lighting and dressing to make the subjects feel heroic. There’s that hazy brain-foggy dreaminess of being sick, so a bit of fever dreamy Heigh-ho fun helps capture that feeling, too.”

Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Good Oil
Duel It Out
Entain
31/10/2024
15
0
Kick It Out
Entain
31/10/2024
9
0
Shoot It Out
Entain
31/10/2024
6
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0