amaysim Sprinkles a Touch of Old-School Glamour in Game Show-Inspired Music Video

Australia’s fourth largest telco, amaysim, with over 1.19M happy customers, has today debuted the official music video for the song at the centre of its new campaign, 'Love Machine', performed by former Gang of Youths lead guitarist, Joji Malani and produced by creative agency 72andSunny, Sydney.

amaysim chief marketing officer, Renee Garner, said the decision to create the music video was prompted by a huge amount of positive feedback from customers: “Our customers loved the 'Love Machine' cover, by Joji Malani, featured in our recent campaign so much that they were contacting us requesting the full version of the song. amaysim is known for showing our customers crazy customer love, so in the spirit of big love we decided to go one better and create a 'Love Machine' music video for our customers to enjoy.”

Luke Martin, head of product, 72andSunny, said: “Having landed on this awesome song for the 'Little Sim, Big Love' brand platform, we were stoked to bring the 'Love Machine' to life further in a music video. Working with amaysim, Joji Malani and our other partners we had a lot of fun on set, capturing the magic of the song and more of the love from amaysim to their customers.”

Shot in Sydney under strict Covid-19 regulations, the new 'Love Machine' track and video will be promoted as part of amaysim’s fully integrated rebrand campaign which encompasses TV, social, digital and PR.