Amazon Alexa Brings Together an Elderly Man and His Carer in Heartwarming Spot

Joint has premiered a new advert for Amazon Alexa, entitled 'Sharing is Caring'. The touching film tells the story of a grumpy elderly man and his enthusiastic young carer. The carer buys the old man an Alexa to help him out, but he clearly seems uninterested. It’s only when the old man’s heart is warmed by the carer’s kind gesture - setting a reminder about the elderly man's favourite dessert - that the story takes a turn.

'Sharing is Caring' follows on from the successful 'Pig' and 'Connections' films for Alexa released in November 2018. The spot is airing across the US, Canada, UK, Germany, France, Italy, Spain and Austria.