Amcal Travels Through Time to Celebrate 85 Years in Bastion Campaign

Bastion is proud to partner with Amcal in announcing a transformative new campaign, “Amcal. For You. For Life.” This campaign marks a significant moment for the iconic Australian pharmacy brand, which has been a cornerstone of family healthcare for over 85 years.

The new campaign reflects Amcal’s enduring commitment to providing trusted care, professional advice, and essential health products to Australians of all ages. With over 200 locally owned pharmacies nationwide, Amcal pharmacists are dedicated to ensuring that genuine one-on-one expertise and support are always available.

Vikesh Ramsunder, CEO of Sigma Healthcare, stated, “Amcal has consistently been recognised as one of Australia’s most trusted pharmacy brands, recently earning Canstar Blue’s Most Satisfied Customers Award for 2024. This campaign reinforces our commitment to support every generation in communities across Australia.”

A key focus of the campaign is women’s health, highlighted by the launch of Amcal’s Women’s Health Magazine. This resource will offer practical health advice and product information curated by skilled pharmacists and healthcare professionals.

In a groundbreaking partnership, Amcal is also proud to announce RizeUp Australia as its new charity partner. RizeUp supports families impacted by domestic and family violence, and through this collaboration, Amcal aims to raise awareness and mobilize community support for this critical cause. Nicolle Edwards, founder and CEO of RizeUp, expressed gratitude for the partnership, stating, “This sponsorship will significantly enhance our efforts to provide vital support and resources to those in crisis.”

Susan Bird, general manager at Bastion, added, “It’s been a pleasure to work alongside Amcal, celebrating their legacy while looking forward to new initiatives that resonate deeply with customers and communities.”

The campaign, “Amcal. For You. For Life.,” will be visible across various channels including online video, magazines, out-of-home advertising, in-store promotions, and digital activations.

Amcal is also excited to introduce an array of new private label products, including skincare and natural medicines under the Guardian brand, which has been trusted for nearly 30 years. “We are thrilled to progressively launch around 200 new exclusive products in Amcal stores, ensuring customers receive high-quality options at great value,” said Ramsunder.

With this campaign, Amcal not only honours its rich history but also embraces the future, reaffirming its role as a respected health partner for all Australians. For more information about Amcal and the new campaign, visit: Amcal. For You. For Life. - Amcal Pharmacy.