American Family Insurance and TIME Announce 2024 'Dreamer of the Year' Award

For the third year in a row, American Family Insurance, in partnership with TIME, is presenting its 'Dreamer of the Year' Award, recognising an individual or organisation that works tirelessly to protect, restore and champion dreams, while inspiring others to reimagine what is possible.

This year, three groups are being honoured for their efforts in the face of natural disasters: a wildfire in Oregon, multiple hurricanes in Florida, and a tornado in Nebraska. Collectively, their recovery work is a reminder of the healing power of humanity and the ripple effect of helping others.

The 2024 Dreamers of the Year include:

Portland Fire and Rescue which, despite overwhelming odds, stepped up to fight four separate wildfires, burning through 600 square miles of brush, timberland and ranches.

Rebuilding Together Tampa Bay, whose team made headlines for donating hurricane relief kits, advocating for greater hurricane awareness and preparedness, and completing long-term recovery projects after hurricanes Helene and Milton slammed into Florida this fall.

American Family Response Team in Blair, Nebraska, where an EF4 tornado tore through the community. American Family Insurance agents and claims team were on the ground, rolling up their sleeves to volunteer, clean up debris and help customers through the claims process.

There is also a teaser ad, landing page, branded content and advertorial to support this year’s program.

“This year’s ‘Dreamers of the Year’ are especially deserving of this recognition as they were the true first responders when people’s dreams were at stake,” said Bill Westrate, chair and CEO, American Family Insurance. “These three groups helped protect and restore the dreams for people around the country.”

Added Sherina Smith, CMO at American Family Insurance, “Home is the American Dream. Helping people stay safe in their home is at the core of everything we do.  After all, homes are where dreams are made. American Family is proud to, once again, partner with TIME to recognise those dreamers who help make it all possible.”

American Family Insurance’s partnership with TIME dates back to 2020 when the companies combined to stage a virtual reality exhibit bringing to life Dr. Martin Luther King’s 1963 March on Washington for Jobs and Freedom – the ultimate dream.