AMV BBDO Appoints Vicki Holgate as New Strategy Partner

Global advertising agency AMV BBDO has appointed Vicki Holgate as its new strategy partner. Vicki will be working on Essity and RSPCA.

Vicki is a trusted strategic leader with both agency and client-side experience. Her most recent roles include executive strategy director (Government Comms) at MullenLowe, Effective Creative Excellence Director for DIAGEO and chief strategy officer for FCB Inferno.   

A champion of commercial effectiveness, she has garnered dozens of industry awards including 13 Cannes Lions, five IPA Effectiveness awards and is the only strategist in the world to have won two Grand Prix at the APG Creative Strategy Awards.

Vicki’s sector experience spans finance and tech, FMCG, sport, government, food, alcohol, health and beauty. Her commercial track record combined with her experience of behaviour change campaigns like This Girl Can, UEFA #WePlayStrong and the Government’s Every Vaccination Gives us Hope will be particularly relevant to her new role.

Of her new role, Vicki said, “I’ve always wanted to work at AMV, so this is a dream come true!  One of the privileges of working in our industry is the opportunity to make a positive impact on the world, so to work with brands that make such a positive difference to the lives of both people and animals will be so rewarding.”

On her appointment, Weigel said, “We’re thrilled to welcome Vicki to the team. With her strategic rigour, commercial creativity, and proven track record in building big, and enduring value-creating ideas, she’s going to bring a massive amount to AMV, and to our clients.”