An Post’s Campaign Puts the ‘Fun’ in Functional with Angela Scanlon and Giant Great Danes

Javelin have just launched a brand new multi-platform campaign for An Post, to highlight the latest An Post delivery options. Julie Gill from An Post described, “This great innovation driven by our customers will ensure your online shopping experience is at its best when delivered by An Post. All managed in a click, at anpost.com”. The aim of this campaign is to show people just how easy managing your deliveries can be with An Post.

The campaign is currently running across VOD, social, digital, radio, OOH and DOOH, and was produced by Heritage. The spot was directed by Hannah Berry George, who brought her signature comedic wit to the campaign. Featuring brand spokesperson, Angela Scanlon, the videos were shot on location in Dublin and London, portraying various scenarios in which someone would need to manage their delivery or make a return.

The director of the campaign Hannah Berry George said, “I don’t think I’ve ever worked with a brand that is as loved as An Post which is both a dream and a responsibility to live up to. I’m a fan of where they’re taking the brand and how open they were to being playful - and who doesn’t love a dog and her owner in matching ponchos?”

Ian McFarlane and Tiffany Rose from Javelin came up with the concept for the campaign, Tiffany said, “It was really important for us to create a heightened reality with this piece. We all understand the idea of deliveries and returns, so we could have some fun creating these scenarios where our character needed to manage his delivery in one way or another. It was a real collaborative effort with An Post, Heritage and ourselves and we couldn’t be happier with how it’s turned out. It is a very hard-working piece but we’re really happy with how we’ve been able to keep a sense of whimsy and humour within it.”