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Anderson .Paak, Tinashe, and James Blake Live in the Moment with Ray-Ban Meta

17/10/2024
Advertising Agency
New York, USA
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Campaign from Translation helps the musical powerhouses stay stylish

In this latest campaign, Ray-Ban Meta brought together three musical powerhouses - Anderson .Paak, Tinashe, and James Blake - to capture the essence of living in the moment while staying effortlessly stylish.

Within the campaign, the trio is seen living it up in their Ray-Ban Meta glasses while demonstrating how they aren’t just about fashion but about making memories hands-free while using Meta AI to connect with the world. From snapping photos and jamming to music to receiving real-time information from Meta AI, these high-profile celebrities can do it all with the Ray-Ban Meta glasses without skipping a beat. Anderson, Tinashe, and James embody the spirit of spontaneity and connection, reminding us that the best moments are those shared with friends.

The glasses themselves draw inspiration from the jet-set vibes of the '60s, featuring a wider front and gentle curves. And now in a suite of Transitions lenses these glasses are destined to turn heads wherever you go. 

Ray-Ban Meta partnered with Translation to bring this campaign to life, and it officially went live today across all Ray-Ban and Meta social channels. 

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