Angel, Elf, Mouse and Reindeer are Back in Myer's Xmas Campaign

Myer has launched 'Where Christmas Comes For Christmas', the next chapter of its popular campaign, via agency Clemenger BBDO, Melbourne. After previewing the return of the characters via an online teaser last week, Myer is now airing a 90" launch film across TV and social channels.

The campaign has been created with Aardman - the Academy Award-winning UK animation studio of 'Wallace & Gromit' and 'Shaun the Sheep' fame - and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.

To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled 'The Story of Santa's Star'. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play.

Says Clemenger BBDO Melbourne creative director Stephen de Wolf: "This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, 'How does Santa find us?'".

Says Michael Scott, Myer's Executive General Manager, Brand & Marketing: "Building off the success of last year's campaign we have brought back our Myer characters in spectacular fashion. The campaign is big, it's emotive and we hope it becomes well-loved too. Australia really embraced what we did last year, so this year we are determined to go one better."

Adds Clemenger BBDO Melbourne creative director Evan Roberts: "Our aim was to bring the characters to life beyond film. So alongside our storybook you'll see them throughout Myer stores, Myer's owned channels and you'll also be able to purchase them in a range of limited edition merchandise."