Anne-Marie and Rockstar Energy Drink Surprises Festival Goers with Shuttle Bus Gig
Rockstar Energy Drink is turning up the volume this festival season after partnering with Parklife, as the festival’s headline sponsor. This morning, the energy drinks brand teamed up with chart-topping pop sensation and Parklife Headline Artist, Anne-Marie, to facilitate a sing-along, surprise serenade on an early-morning shuttle bus service en-route from Manchester Piccadilly Station to the festival site in Heaton Park.
A bus full of unsuspecting festival-goers boarded the Parklife Festival shuttle bus service, unaware of the surprise awaiting them. Along the route to the festival, the bus unexpectedly made a stop to pick up an additional passenger – none other than chart-topping artist Anne-Marie, incognito in a bucket hat and stylish sunglasses. Before taking her seat, Anne-Marie approached the bus driver with a request: to lead a sing-along with passengers enroute to her headline performance. Renowned for her infectious energy and stage presence, Anne-Marie turned the bus into a makeshift concert venue, treating passengers to electrifying renditions of her classic hits like '2002' and 'Perfect.' This impromptu performance turned what would have been a routine journey into an unforgettable pre-festival warm-up, leaving fans buzzing with energy, in what would have normally been a natural moment of calm, ahead of the last day of the festival.
Anne-Marie expressed her excitement following the performance, "Teaming up with Rockstar Energy Drink to surprise fans with this one-of-a-kind experience is so much fun. Music is so special and it fills my heart knowing it makes people happy and that's exactly what we aimed to do on the shuttle bus to Parklife – to give fans the ultimate pre-festival party. I loved being a part of creating an unforgettable experience and bringing happiness and excitement to Parklife fans. And getting to enjoy a cool ride to the festival was just the icing on the cake! It’s my favourite thing to hear people singing along to my songs and it’s left me even more excited for my performance later today."
The surprise serenade by Anne-Marie on the shuttle bus service is just one of the exciting activations from Rockstar Energy Drink and Parklife. Other highlights include a KissCam interactive crowd camera and a roaming DJ for fans. The festival and energy drink brand have teamed up to provide unforgettable experiences and enhance the festival journey for music enthusiasts everywhere. Together, they aim to fuel the passion of music fans and encourage them to Press Play on what they love most.
Ella, an Anne-Marie fan and shuttle-bus passenger added, "I can't believe it! That was possibly one of the best experiences of my life. I'll never forget the energy of all the passengers singing along to every song. What a way to kick off the vibes for the day, and the energy for the Summer of music lined-up. Thank you Anne-Marie and Rockstar Energy Drink!"
Since the launch of the Rockstar Energy Drink Press Play platform last year, the brand has been cultivating its credibility within the music industry, acknowledging it as a pivotal passion point for its fans. Staying true to its commitment to empowering fans to press play on the things they love to do the most, Rockstar Energy Drink will continue to provide fans with access to the music and events they love this summer across the UK.
Steven Hind, senior marketing director at PepsiCo, added, "We were thrilled to elevate our partnership with Live Nation Festivals UK and enhance the festival experience at Parklife this summer to become something totally unforgettable for music fans. Collaborating with Anne-Marie for the Parklife surprise performance was just one way we'll be injecting energy into the most unexpected places throughout the festival season, providing fans with unforgettable experiences at their favourite events. Stay tuned for more to come! Because trust me, this is just the start and we’re not done yet!"
