Annie’s Mac & Cheese TikTok Filter Drives Cheesier Smiles at Mealtime

Get ready to turn every family dinner into a cheesy celebration, because Annie’s has officially added MORE real cheese to the famous Mac & Cheese you know and love. Hitting shelves nationwide this month, Annie’s Now Cheesier recipe brings a delightful upgrade to its top mac & cheese flavours with even more ooey gooey real cheese that will have every bunny smiling.

Annie’s new recipe for Shells & White Cheddar and Shells & Real Aged Cheddar delivers the same quality, parent-approved ingredients that are yummy too! The new recipe adds an extra helping of creamy, delicious cheese to the classic recipe. That’s right - Annie’s has taken your favourite cheesy dish and turned up the meter to maximum cheese!

To celebrate, Annie’s created a custom TikTok effect, 'Say (Extra) Cheese,' allowing families to capture memories and show off their cheesiest smiles for the chance to unlock a free box of Annie’s Now Cheesier. Head to Annie’s Homegrown TikTok to learn more and unlock your own free box.

The Now Cheesier Mac & Cheese renovation is part of Annie’s 'Promise For Better' campaign, promising REAL cheese, better mealtimes and better memories with an extra layer of happiness and purposeful ingredients in every bite.

"Our goal at Annie’s has always been to create moments of joy around the dinner table," said Giulia Quattrone, senior brand manager for Annie’s. "We’re so excited for families to try our new recipe and experience the incredible taste of even more real cheese. With Now Cheesier, we’re cranking up the smiles as part of our Promise for Better and we can’t wait to see how fans use our new TikTok effect to stir up their own fun with Annie’s goodness!”

 Look for specially marked boxes of Annie’s Shells & White Cheddar and Shells & Real Aged Cheddar to try the new recipe and unlock a box of Now Cheesier by using #Annies and #SayExtraCheese with the Annie’s TikTok effect!