Anomaly Amsterdam Captures Spirit of Live Football for FOX Sports

A fully integrated campaign for FOX Sports called “Voetbal Kijk Je Live” will launch on 28th July 2014 and run throughout the football season.

FOX Sports understands that for real fans, there’s only one way to watch football — it must be live. When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. Sometimes within the span of a minute.

This simple truth led to a new, fan-focused campaign that turns the act of watching live football into the grand drama that it truly is.  

Partner and Global Executive Creative Director, Richard Mulder, says “ Rather than hire actors to recreate these emotions, we cast real fans and filmed them in their homes watching their teams play live. This gave us footage that would be impossible to fake. Director, Victor D. Ponten, brought a cinematic touch to this documentary approach, giving the campaign a tone that is at once epic and intimate.”

A number of Dutch local legends appear throughout the work, including John van Zweden, a true Ado Den Haag supporter and part-owner of Premier League club Swansea City, and Dries Jans, former PEC Zwolle player and father to current PEC coach, Ron Jans.

Marketing Director FOX Sports, Jan Bonjer says “Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live football match. Their world class brand and football experience has helped us create an authentic and insightful campaign made by fans, for fans.”