ANZ Work of The Month: July
The Olympics have well and truly been occupying our minds for the last few weeks. And so it's no surprise that many of this list have sport at the centre of their creativity.
From little athletes in the making to saying every without saying a word, the campaigns this month have been brilliant. There is a real sense of community that runs through so much of the work from July 2024.
Featuring work from The Monkeys, TBWA/Melbourne, Think HQ, Ogilvy, and more, the mix of independents and network agencies shows that the Australian creative spirit is just as alive as the sporting one.
AAMI - ‘Lucky you’re with AAMI’ - Ogilvy
AAMI and Ogilvy have created a spot designed to make you smile. The TVC centres around children aiming to be just like their sporting heroes, only for it to go wrong right at the end.
It reminds parents of all those moments where a window was broken or a paint job ruined, all in the name of fun and exploration. It asks new parents not to worry when these moments inevitably happen.
It’s wonderfully creative and creates a sense of home for a brand all about protecting and being there when needed.
Four ‘N Twenty Pies - “Running on Paris Time” - TBWA/Melbourne
With all eyes on our Australian sporting heroes, there will be many ‘Sorry! I’m gonna be a little late!’ messages and tired faces roaming the city for the next few weeks.
Campaigning on the mateship and patriotism embedded in the Aussie spirit, TBWA/Melbourne and Four N’ Twenty Pies have coined the phrase ‘running on paris time’ and given the public a plausible excuse for the late night, early morning tv hours. The spot is very clever and catches the attention of all those holding out for the gold medals.
Department of Families, Fairness and Housing (DFFH) - ‘The Unsaid Says A Lot’ - Think HQ
Every day, those who are part of LGBTQIA+ communities face prejudices that aren’t straightforward verbal remarks, but rather ones that are nuanced in nature. Things that people may not even realise they are doing.
Think HQ and the Victorian Government produced a campaign titled ‘The Unsaid Says A Lot.’ that asks audiences to really think about what they are saying, even when they aren’t saying anything. The craft in this silent campaign is wonderful, showcasing both positive and negative interactions and allowing space for audiences to think.
Tourism New Zealand - ‘Leave Your Shoes At the Door’ - DDB New Zealand
Expanding on the ‘If You Seek’ brand platform that Tourism New Zealand is known for, DDB Aotearoa encourages tourists to experience a truly grounded version of the country.
“Leave your shoes at the door,” implying that the New Zealand spirit and its connection with the earth, should be and can be experienced by all that grace their shores. There is an enormous sense of community within this campaign, the cinematography is stunning, coupled with a voice over that calls audiences to adventure.
Rebel - ‘Sport Is Calling’ - The Monkeys
Aligning with Rebel’s brand belief that sport has the power to change lives, the campaign explores two heartwarming stories of the life of two very different Australians. The stories of Brendan and Sinead have been demonstrated artfully and with next-level craft.
You’d have to be made of stone to not feel for these two strong-willed Aussies. It represents the brand in a new light, moving the brand away from the usual ‘show don’t tell' style campaigns and makes room for some wonderful storytelling. ’
