Amplified Robot, London
app developers specializing in VR & AR, in partnership with Three Wise Monkeys are the team behind the World’s
first opening of an art show in interactive virtual reality.
Working with artist Gretchen Andrew,
immersiv.ly and the leading commercial gallery, De Re Gallery in Los Angeles,
Amplified Robot built in-house a computer generated recreation of the gallery
and developed a VR app to work with Oculus Rift and smartphone headsets. The
created concept allowed movement and navigation around the virtual gallery
where exhibited work could be viewed alongside digital representations of
further works. The experience was enriched through augmented content – artist
commentary, video and photographs - that created a completely immersive and
personal first hand artist journey and that of the paintings. A journey the
viewer has complete control over.
This unique interactive event was
held first in LA and then most recently, at the Hoxton Gallery in London where
the CGI build and app allowed for the exhibition to be showcased anywhere in
the World and for the De Re Gallery to be brought to life in London.
A website showcasing further detail
of the project can be found here.
Carl Grinter: “The pixel as pigment project is something that Amplified Robot have been working on in the background of the commercial project we undertake in AR and VR. We love to scope out other ways to engage people in experiences they don’t expect, to give them more to take away and make the moment memorable. Being able to give attendees at the exhibition in Los Angeles and London a multi layered art world within a gallery to see and find out about the artist by virtually exploring was a blast. It really reinforced Gretchen’s work and people weren’t sure which world they preferred”
Digital De Re Gallery is a collaboration between
the London-based American artist Gretchen Andrew and immersiv.ly, the app platform for news in virtual reality
founded by Louis Jebb. The narration, all paintings and additional photographs
and video are by Gretchen Andrew.