Apple Celebrates Thai Graduation Culture with iPhone 16 Pro

Apple celebrates Thailand's distinctive graduation culture with its latest Shot on iPhone campaign ‘Class of 2567’. The campaign showcases the creative spirit and milestone achievements of real-life students from various Thai universities through the lens of the new iPhone 16 Pro. 

TBWA/Media Arts Lab APAC’s campaign comes to life through digital and static out-of-home executions and on Apple’s Instagram.

Unlike typical graduation photos, Thai graduation photography beautifully reflects the country's celebration of friendship and creativity. Even during significant milestones, Thai students keeps their sense of humour and artistic expression, turning their graduation portraits into playful visual stories.

Thai photographer Pmanmashare collaborates with the graduating class of 2567, following the Buddhist calendar, from Bangkok University, Chulalongkorn University, Payap University, Sripatum University, and Thammasat University to capture their celebratory moments. The iPhone’s advanced camera system enables the documentation of friendships, showcasing how students transform traditional graduation portraits into contemporary art pieces filled with personality and imagination.

Through this campaign, Apple continues its tradition of empowering users to capture authentic stories that matter while demonstrating the professional-grade capabilities of the iPhone 16 Pro camera system.