Are Drones a Smart Way to Keep Tabs on Your Pet? Probably Not...

Today Whistle, the pet technology brand, launched its first US marketing campaign. The brand falls under Mars’ new Connected Solutions unit of pet care. The division combines technology, consumer diagnostics, and data and analytics to make pet care better by making it smarter.

Created by BBDO San Francisco, the campaign illustrates the simple and proactive ways Whistle improves pet care by highlighting the silly and highly unproductive alternatives to using Whistle's GPS and activity tracking device.