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Armstrong Cheese Slices Brings the Flavour with Summer Contest

03/07/2024
Advertising Agency
Toronto, Canada
92
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Campaign from Dentsu Creative launches the bring your own contest

This summer, Armstrong Cheese announces its new campaign: the Bring the Flavour Contest. Armstrong’s 'Bring Your Own Armstrong' campaign highlights just how beloved their cheese slices are. The idea is simple: When you truly love something, you take it with you everywhere. Armstrong Cheese Slices taste so great that you'll want to bring them to every gathering, ensuring you always have the perfect addition to any meal, wherever you go!

About the Contest

From June 3rd to September 8th, Armstrong Cheese is running the Bring the Flavour Contest. Armstrong believes the best moments are personal, which is why its Bring Your Own philosophy celebrates the unique touches everyone brings to their summer gatherings. Participants have the chance to win one of four Armstrong Coolers packed with delicious Armstrong cheese and more! This includes one Grand Prize and three Secondary Prizes.

How to Enter

Entering the contest is easy:

  • Scan the QR Code: Look for our QR code on the Armstrong Food Truck.
  • Enter Online: Complete the form on our contest landing page.

Promotion and Activation

The Bring the Flavour Contest will be promoted across multiple platforms to reach a broad audience:

  • In-Store Displays: Eye-catching displays will encourage customers to participate.
  • Social Media: Engaging posts and stories on Facebook, Instagram, and TikTok will drive awareness.
  • Influencer Partnerships: Influencers on Instagram and TikTok will share their unique Armstrong Cheese creations, inspiring their followers to join the contest and try the delicious slices and snacks.
  • Food Truck Activations: Keep an eye out for the Armstrong Food Truck at various summer events for another chance to enter the contest and enjoy our delicious cheese samples (Toronto GTA activation dates, find a stop near you here).

Why Promote the Bring the Flavour Contest?

  1. Engagement: The contest encourages consumers to engage with the Armstrong Cheese brand in a fun and interactive way.
  2. Reach: Leveraging social media and influencer marketing expands our reach and connects with a diverse audience.
  3. Creativity: Celebrates the creativity and individuality of our consumers, aligning with Armstrong Cheese's brand values.
  4. Excitement: The chance to win exclusive prizes creates excitement and buzz around Armstrong Cheese Slices.

Elevate Summer with Armstrong Cheese Slices

Armstrong Cheese Slices are perfect for any summer occasion, offering great taste and convenience whether at the park, beach, or backyard. These cheese slices ensure every meal is a memorable one. 

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