Art & Fenêtres Takes Us Exploring Through Equatorial Jungles and Arctic Plains in New Quirky Campaign

Since its creation 30 years ago, Art & Fenêtres’ mission has been to offer the best to its customers. A commitment to excellence that is reflected through high-quality materials with unique performance for windows, doors, shutters, and gates. As well as exceptional guarantees and a strict selection of its professional collaborators. This level of demand is now embodied in a new brand platform developed in collaboration with the agency Change an FCB alliance : 'ONLY THE BEST INTERESTS US.'

To demonstrate this uncompromising promise, Art & Fenêtres has created a bold and quirky campaign, 'The Quest for the Best,' featuring three 30-second films in which Art & Fenêtres recruiters search for the best professionals (installers, measurers and advisors) wherever they may be, even in the most improbable places.

By recruiting and training the best professionals, the company guarantees its customers exceptional expertise and know-how, thus creating real added value. The campaign highlights this team of recruiters exploring extreme environments—from a lush equatorial jungle to a vast arctic plain, and even a space station. Their mission: to find the chosen one, the best professional.

At the forefront of this wild expedition, Art & Fenêtres has enlisted the iconic figure of boldness, adventure, and high standards, JeanClaude Van Damme. Who else? The actor, known for his physical prowess and charisma, embarks on this ambitious mission with his characteristic energy and determination.

James Huth, a director renowned for works such as Brice de Nice, Le Jouet, and Un Bonheur n’arrive Jamais Seul, was chosen to enhance these films. His ability to capture the comedic essence of the script and translate it visually was crucial for this campaign.

A media plan consisting of three 30-second films, three 15-second films, social media support, as well as a making-of and an interview with the director and his star actor Jean-Claude Van Damme, and an in-store poster campaign. The launch of this campaign is scheduled for September 15, 2024, exclusively on TF1 after the 8 p.m. news.

This campaign marks a historic turning point for Art & Fenêtres, aimed at increasing the brand's visibility with the general public, enhancing the store network, and reassuring customers about the quality of services. By being ultra-selective in their choice of professionals, Art & Fenêtres ensures that its customers will work with the best in the industry.