Arts Collage Collarts Launches Bold Brand Campaign 'It’s Only a Dream, ‘til it’s Not'

After a competitive pitch, Collarts has partnered with creative studio Gen C to develop their new 2021 Brand Campaign and creative platform: “It’s only a dream, ‘til it’s not.”

As a college focussed on the arts and creative industries, in this campaign, Collarts have stepped up to remind school leavers and mature aged students that they are the prominent provider of creative courses in Australia; with their finger on the pulse of the evolving creative landscape, Collarts is a place they can turn their dreams into sustainable careers that place them ahead of the curve.

The campaign features real talent from Collarts - a teacher, current student, and alumni - and visually demonstrates their career path from dream to reality to inspire others to follow their real dreams.

Gen C creative director Jack White says: “Like Collarts, creativity is at the core of everything we do at Gen C. We are strong supporters of the creative community here in Melbourne, so getting to work on this campaign with Collarts to inspire the next generation of creatives was a bit of a dream come true (pardon the pun).”

Jesse Howes, Collarts head of marketing says: “We were immediately excited by Gen C’s proposal to demonstrate that a career in the creative industries is not unattainable. This creative strategy moves the brand away from directly trying to compete with larger institutions and the visual language allows Collarts to truly stand in an area of its own”. 

The campaign will go live across out of home, transit, digital display & video, and social channels. Media strategy, planning and buying is handled by Match & Wood who were appointed to the account in 2019. 

Match & Wood managing director Lyndelle O’Keefe says: “As the education landscape continues to shift, Collarts remains laser focused on developing the next generation of talent within the creative industries. It’s a pleasure working with such a passionate marketing team and a truly collaborative creative outfit in Gen C, on a campaign that targets creatively-minded individuals during pivotal moments across their day and inspires them to turn their dreams into reality.”

To find out more, visit https://gencgroup.com.au/projects/its-only-a-dream-til-its-no