Artsy Veloretti Film is an Ode to Cycling

‘An Amsterdam Bicycle Story’ shows how Amsterdam inhabitants overcome obstacles, challenges and weather conditions with the help of their trusted ally: a bicycle.

The film portrays Amsterdam as the ultimate testing ground, with the perfect test drivers: Amsterdam cyclists and their no-holds-barred bicycling behavior. If a bicycle can outsmart this city, it can outsmart any city.

“There’s no place on earth where people cycle more than in Amsterdam. Despite all the obstacles and obstructions that are put in their way”, says Ferry Zonder, founder of  Amsterdam bicycle brand Veloretti. “With our new European positioning ‘Outsmart your city’ we challenge people in other cities to outsmart their own city.”

Gijsbregt Vijn, managing director and partner of Lemon Scented Tea, said: “We use global brand Amsterdam as a platform to demonstrate that Veloretti is so much more than a ‘pretty face.’ It’s a cool and reliable way of transport.”

The campaign will run on social media. Lemon Scented Tea is responsible for the creative concept and Maarten Groen (DPPLR) directed.