senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

‘As Exciting as Health Insurance Gets’: nib Launches New Brand Platform with Dentsu Creative

07/08/2023
Advertising Agency
Sydney, Australia
198
Share
nib’s campaign launches on August 7 across TV, Cinema, Radio, Digital video, Out of home, Digital Display and Social

Health insurance brand nib is injecting humour into what is a fundamental purchase for its members as part of a new integrated brand campaign designed to take nib from a transactional health insurer to an active health partner in the lives of its members.

The campaign, which launches on TV on August 7, brings to life the nib persona through a main character who embodies the passion nib has for helping its members achieve better health and wellbeing, even if the members don’t always share that same enthusiasm and motivation.

Chris Donald, nib head of marketing & digital, said, “Here at nib we’re proud of our 70-year history of doing what’s right for our customers, and the passion we bring each day to keep making the experience and value better for our members. Of course, we’re also realistic that not everybody shares our excitement for the category, and it’s this insight that our new campaign brings to life.

“Health insurance is ultimately a grudge purchase for many Australians. There’s lots of exciting things they’d rather spend that money on. This campaign plays on the insight that no one really gets excited about health insurance – except us, and every day we keep bringing new features and solutions trying to make it better for new and future members.”

Avish Gordhan, chief creative officer at Dentsu Creative, said, “This work pokes fun at brands that aren’t realistic enough to admit that average Aussies don't sing and dance about their health insurance. They’re simply not as enthusiastic as the nib guy who just wants to make customers’ lives better. It’s this self-deprecating, innately honest tone that’s the key to this brand work. It’s not only ownable, but it will connect with people. Hopefully, it’ll make them chuckle too.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Dentsu Creative Australia
The Replacer Returns
Call of Duty: Black Ops 6
20/10/2024
20
0
The Replacer “Aussie Reinforcements”
Call of Duty: Black Ops 6
20/10/2024
19
0
Zespri SunGold Kiwifruit.
Zespri SunGold Kiwifruit
14/10/2024
17
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0