Asia Pacific's AdFest 2021 Lotus Winners
It’s been quite an experience for the AdFest 2021, which, in keeping in line with the times concluded online recently. With an array of work, both pandemic related and not, the campaigns were judged by a jury of 62 headed up by Judy John, global CCO at Edelman Toronto.
There were big wins for Wunderman Thompson Thailand who picked up awards for Stay Home Miles Exchange for Thai Awards including the Direct Lotus Grande, eCommerce Lotus, Brand Experience Lotus and Mobile Lotus. The campaign has been hailed for ensuring the airline stayed at the forefront of consumers’ minds when no one was able to fly due to its innovative idea for rewarding people for staying at home.
It was a big night for Thailand’s creativity and following on from Wunderman Thompson’s wins, Wolf BKK picked up plenty of awards for the hilarious yet simply effective campaign for Central Midnight ‘Shop Unfriend’. McCann India’s ECD Abhinav Tripathi said of the campaign: “It’s either a fashion film that uses humour really well, or it’s a funny film that’s incredibly fashionable. Either way, it breaks multiple stereotypes while being able to deliver its message very effectively.”
With plenty of excellent winners on show, here’s a list of the Grande and Gold successes.
Direct Lotus Grande
Campaign: Stay Home Miles Exchange
Brand: Thai Airways
Agency: Wunderman Thompson Thailand
Film Lotus Grande
Campaign: Shop Unfriend
Brand: Central Midnight
Agency: Wolf BKK
Media Lotus Grande
Campaign: Play NZ
Brand: Tourism New Zealand
Agency: TBWA Sydney
Grande for Humanity
Campaign: Bonds Out Now
Brand: Bonds
Agency: Leo Burnett Melbourne
Design
Campaign: Pocky the Gift
Brand: Ezaki Glico Co., Ltd
Agency: Dentsu Inc.
Digital
Campaign: Pooja Didi
Brand: Facebook
Agency: Taproot Dentsu Mumbai
Campaign: The Cheering Bandage
Brand: Facebook Korea
Agency: Innocean Worldwide Seoul
Direct
Campaign: Stay Home Miles Exchange
Brand: Thai Airways
Agency: Wunderman Thompson Thailand
Effective
Campaign: Tuna Scope 2020
Brand: Kura Sushi
Agency: Dentsu Inc. Tokyo
Campaign: Your Plastic Diet
Brand: WWF
Agency: Grey Malaysia
Film Craft
Campaign: Shop Unfriend
Brand: Central Midnight
Agency: Wolf BKK
Campaign: Too Short for TV Ads
Brand: Taogosei
Agency: Yomiko Advertising Inc Tokyo
Campaign: Facebook Kazoo
Brand: Facebook
Agency: Squeak E.Clean Studios Sydney
Film Lotus
Campaign: Maepranom
Brand: Phiboonchai Maepranom Thai Chilli Paste Co
Agency: The Sour Bangkok
Lotus Roots
Campaign: Pillows are for fighting
Brand: Ito City
Agency: Fact, Tokyo
Campaign: Kupu Tell Your Story
Brand: Spark
Agency: FINCH Sydney
Media
Campaign: Bonds Out Now
Brand: Bonds
Agency: Leo Burnett Melbourne
Campaign: Braun X Formosa Chang
Brand: Braun
Agency: United Communication Group/Uni-Surf Digital Marketing, Taipei
Mobile
Campaign: Stay Home Miles Exchange
Brand: Thai Airways
Agency: Wunderman Thompson Thailand
Outdoor
Campaign: Bonds Out Now
Brand: Bonds
Agency: Leo Burnett Melbourne
PR
Campaign: Unsung
Brand: Warner Music Asia
Agency: IRIS Singapore
Campaign: Bonds Out Now
Brand: Bonds
Agency: Leo Burnett Melbourne
Campaign: Play NZ
Brand: Tourism New Zealand
Agency: TBWA Sydney
