AT&T and BBDO Prank Passersby with 'Just OK' Valentine's Day Cards

AT&T and BBDO found a fun and unique way to extend AT&T’s recently launched 'Just OK is not OK' advertising campaign.  

Specifically for Valentine’s Day, AT&T constructed a card kiosk in Los Angeles, offering Just OK Valentine’s Day cards such as 'All of Me Likes Some of You' and 'We go together like two people with limited options'.  They then filmed people’s reactions.  

Further supporting this effort is a BuzzFeed Listicle and animated social posts.

Taken together, this local activation effort is designed to reinforce the point that settling for Just OK can have unintended consequences.  Or as the film says, “Valentines Should Never Be Just Ok. Neither Should Your Wireless Network.”