AT&T Business Takes You on a 'Next Level Mission' in Action-Packed Campaign from BBDO NY

AT&T Business presents ‘The Next Level Network,’ a bold campaign featuring the power of the AT&T network in those next-level moments that matter most in business, when some ordinary network isn’t going to cut it.

An integrated OMC effort with the core idea coming from BBDO, this campaign boldly proves how the AT&T network delivers security, reliability and expertise to all sizes of businesses, helping them tackle their toughest challenges and conquer their greatest opportunities. All with the utmost confidence. 

This campaign showcases high-pressure scenarios where business decision makers find themselves and their businesses relying on the network to get the job done. ‘Next Level Mission’ is set in a scenario where every second can literally make the difference between life and death. It begins with a high-octane, heart-pounding chase sequence which misdirects people into believing this is a police chase. Only to find out at the end, this is a story about a hospital’s organ transplant delivery where they have to get it to the operating room on time with precision to save a life. Made possible only by the Next Level Network – the 5G and Fiber networks of AT&T.

While the drama is heightened, the emotions and intensity of the moments are real and relatable. Emphasising the need for the Next Level Network when faced with a next-level moment.

The campaign debuted with a high impact launch to build immediate impact with strong positioning across high visibility tactics. Strategic priorities include digital-first, precision targeted to decision makers, focused video strategy and immersive experiences. 

Partners include The Washington Post, The New York Times, Bloomberg, Insider, Hulu, CNBC, Meta along with MLB features on TBS.

Joey Monteverde, Senior Creative Director, BBDO, said: "There’s a big difference between stress and confidence in critical business situations. And that difference is AT&T."

“We just forget how integral our network is in our lives until we face challenges we cannot fail. The Next Level Network is built for those moments,” said EJ Lee, senior creative director, BBDO.