AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot
This week, AT&T launched a new TV service - AT&T TV - and has enlisted a star-studded line-up in a new campaign to demonstrate the answer to modern home entertainment.
Created by BBDO, the campaign, aptly titled ‘Famous Mouths,’ launches with a :30 second and a series of :15 second spots showcasing a number of recognisable celebrity mouths sharing their everyday voice commands.
AT&T TV uses the new Google Assistant-powered voice remote, users have the ability to find the things they love with a voice command. AT&T TV brings all the content you love into one easily searchable place, all controlled with your voice.
Some of the familiar faces (or mouths - more specifically) you can expect to hear from include:
- LeBron James
- ‘Dolores’ from Westworld (Evan Rachel Wood)
- Jonathan Van Ness
- Martha Stewart
- Jonathan Dos Santos
- Missy Elliott
- RuPaul
- Thalia
- Tracy Morgan
- ‘Frodo’ from Lord of the Rings (Elijah Wood)
The 360 campaign, which includes TV, Social, Digital and Retail, will run from March 2nd to May 31st.
