AT&T Launches the Shortest Podcast Ever

Ever hit play on a podcast only to realise that it’s over three hours long? Even with content getting shorter and shorter these days, the average podcast episode is still 40 minutes long, while the most popular podcast (The Joe Rogan Experience) has episodes that require a 2hr 38min commitment… 

That’s why AT&T Fiber created Straightforward, a new podcast series inspired by their simple, Straightforward Pricing. To host the show, it tapped JB Smoove, best known for his witty, no-nonsense characters like his role as Leon in HBO’s Curb Your Enthusiasm, to make complex questions super simple.  

Want to know why the Kakadu plums aren’t as popular as oranges? Or curious about how to avoid mosquitoes? Unlike other podcasts, this show gives you straightforward answers in ~30 seconds.  

Check out the podcasts here.

Not only are AT&T launching what is probably the shortest podcast you’ve ever heard, but to promote the series, its are also running 'ads' on traditional podcasts, which are really just its 30-second episodes – creating the first-ever podcast within a podcast.  

"Podcasts are too damn long. Who has time to listen to dudes talking about cold plunges for three hours? We have stuff to do! Lives to live! That's why Straightforward, hosted by yours truly, gives you exactly what you need, in as long as it takes you to tie your shoes. From being a better lover to a better human, I got you." said JB Smoove.

“Rather than make another podcast we challenged ourselves to create the most straightforward podcast ever. You don’t need two hours to learn how to be a better person. Start by returning your shopping carts. Great, next episode. A refreshing podcast, all inspired by AT&T Fiber Straightforward Pricing. And who better to give no B.S advice than JB Smoove?”  said Ash Tavassoli, ECD BBDO LA.