Audi Hits the Accelerator and Dreams a Little Dream in New Retail Campaign

Ever wondered why your foot twitches when you sleep? Audi’s latest retail campaign created by BMF has the answer. Directed by Sweetshop’s Joel Harmsworth, the elegant yet exhilarating visuals are paired with Doris Day’s ‘Dream A Little Dream’, re-imagined by Rumble Studios.

Chief customer and marketing officer, Audi Australia, Nikki Warburton, said: “The Audi Q family is iconic: well-known for sophisticated design, thrilling performance and intelligent versatility. We're pleased to highlight the special place these vehicles occupy in the Australian market through this campaign.”

Doug Hamilton, creative director, BMF, added: “It’s easy for car retail ads to look beautiful yet feel void of charm or joy. We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”