Audible's New Campaign Brings The Power of Audio Books to Life

Tempomedia went on an exciting journey with the German creative agency Kolle Rebbe for the new German brand campaign for Audible, the leading provider for audio books, radio plays and podcasts. Together with the Spanish directing duo DVEIN (Teo Guillem and Carlos Pardo) - who pushes the limits of live action and CGI storytelling - Tempomedia produced two original films to visualise the power of audio storytelling.

More than 16 million people in Germany use audio books, radio plays or podcasts. The Berlin-based media company Audible will launch a new, extensive advertising campaign in Germany and Austria. The new brand claim "I am what I hear. I hear Audible" is intended to underline how spoken audio content enriches the listener's everyday life.

Andreas Brunsch, Executive Creative Director Digital at Kolle Rebbe, explains: "The new campaign approach allows Audible to present the brand and new titles such as the Audible Originals creatively and touchingly in the long term. We show strikingly how special listening experiences evoke emotions and how people react to them." Just recently, a study by University College London (UCL) had found out from physiological measurements such as heartbeat or body temperature that audio books have more emotional impact than films.

The new campaign visualises the hearing, the imagination and the individual sensation of the different target groups. The faces of Audible listeners are used as a stage for the staging, in which the formative effects of an audio story are worked in very closely by means of elaborate CGI animations. This creates very individual and at the same time real-looking portraits that are sometimes fantastic, humorous, bizarre or mystical - but always very striking and unmistakable.

All moving image formats were realised by the director-duo Dvein and the production company Tempomedia. Glassworks Barcelona was responsible for the elaborate CGI animations together with Mimic Productions.