senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AUNZ Work Of the Week: Clemenger BBDO and Myer

10/11/2024
Advertising Agency
Sydney, Australia
442
Share
Clems created a spot that shares the festive joy with everyone, even the Humbugs among us, writes LBB's Casey Martin

Clemenger BBDO and Myer have created a Christmas campaign that puts a spin on a classic grinch-y storyline and leaves the Scrooges among us with a smile. 

The campaign follows ‘Humbug’ as he sets out to destroy his neighbours' Christmas cheer. But when a little girl gifts him a pair of black boots to wear while stomping baubles, he finds friendship and they ‘Share The Joy.’  

The combination of real life and animation creates a sense of magic, and proves that sharing the joy, especially after a trying year, can often be found in the simple things. 

The campaign is Adrián Flores' first major work as chief creative officer at Clemenger BBDO. "We opted to push against the schmaltz with a misdirect on a misdirect that’s designed to give everyone a wry seasonal smile without ruining the fun for the kids," he told LBB of the work. 

The mischief extends to in-store and on OOH. Overall, the campaign reminds audiences that it’s okay to feel like a bit of ‘humbug’ this year, while still finding connection. 
SIGN UP FOR OUR NEWSLETTER
Work from Clemenger BBDO Sydney
Share the Joy 30"
Myer
01/11/2024
9
0
Share the Joy 60"
Myer
01/11/2024
12
0
Life Protect
HCF
02/06/2024
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0