Australian Bananas and Thinkerbell Launch Banana Gym Pass

Does working out free sound a-peeling? Did you know a banana can be the pass you need to a healthier lifestyle? Well now Australian Bananas has launched its first ever ‘Banana Gym Pass’, giving Aussies the ability to use a banana as their entry to one of hundreds of gyms nationwide.  The banana is now a passport to Australians having a healthy and active lifestyle.

To bring the idea to life on National Banana Day, 16th October 2024, Thinkerbell teamed up with Val Morgan Outdoor, connecting over 350 gyms nationwide including Goodlife Health Clubs, Fitness First, Zap Fitness, Club Lime, and Viva Leisure. 

Offering the chance to peel back layers of excuses and procrastination, Aussie gym goers can find their nearest participating gym at https://www.bananagympass.com/ and present a banana as their Banana Gym Pass for one day only, on 16th October, to enjoy access to a free workout across the country.

Belinda Van Schaik, head of marketing, Hort Innovation, said, “National Banana Day is a day to celebrate our local produce in a unique and fun way. Naturally convenient, full of magnesium, folate and vitamin B6 - bananas are the perfect go-to energy snack. We hope that this initiative will encourage more Australians to fuel their next workout with an Aussie banana.” 

Philippa Netolicky, general manager at Thinkerbell North, said, “Banana Gym Pass is a simple idea that brings utility to Australian Bananas positioning of encouraging an active lifestyle. Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next.”

Ryan Simpson, national sales manager, Independent Agencies, VMO, said, “The Banana Gym Pass partnership is the first of its kind for Val Morgan Outdoor and our network of gym partnerships. We’re so excited to get behind it, we’ve even delivered bananas to media agencies and offered our staff time off to participate. It’s a brilliant initiative to connect those who don’t have gym memberships across the country with a free opportunity to feel the benefits of a good workout and make their body sing.”

Banana Gym Pass is supported by a multi-channel national campaign including OOH, gym retail, YouTube, radio and owned socials.