senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Australian Magpies Can't Get Enough of Apple's iPhone 15

26/01/2024
Advertising Agency
Sydney, Australia
340
Share
Humorous spot from TBWA\Media Arts Lab Sydney and Scoundrel's Tom Noakes showcases the durability of its ceramic shield

Apple puts its iPhone 15 to the ultimate test for the latest film in the ‘Relax, it’s iPhone’ campaign in Australia. The country’s most infamous bird, the magpie, stars in the spot showcasing the durability of the ceramic shield. The uniquely Australia tale sees an office worker attempting to escape an oncoming magpie. 

iPhone 15’s line combines aerospace grade aluminium and a ceramic shield front that’s tougher than any smartphone. Perfect to withstand the swooping season and beyond. 

The film will premiere during the semi-finals of the Australian Open and will be supported by social and digital. 

Brand
Agency / Creative
Media
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from TBWA\ Media Arts Lab Sydney
Custom Memory Movies
Apple
16/09/2024
32
0
Email Summary
Apple
16/09/2024
28
0
More Personal Siri
Apple
16/09/2024
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0