Apple puts its iPhone 15 to the ultimate test for the latest film in the ‘Relax, it’s iPhone’ campaign in Australia. The country’s most infamous bird, the magpie, stars in the spot showcasing the durability of the ceramic shield. The uniquely Australia tale sees an office worker attempting to escape an oncoming magpie.
iPhone 15’s line combines aerospace grade aluminium and a ceramic shield front that’s tougher than any smartphone. Perfect to withstand the swooping season and beyond.
The film will premiere during the semi-finals of the Australian Open and will be supported by social and digital.