B2B Global Agency of the Year Awarded to Just Global

Independent B2B marketing agency Just Global has been named Global Agency of the Year at the prestigious B2B Marketing Awards.

Amongst a crowd of more than 800 marketers from the industry, the team lifted the winning gold trophy after a year of huge transformation.

As Brandon Friesen, CEO at Just Global, commented, “I’m inspired by the incredible passion radiating from our teammates around the world. Our team shows up to support their peers, their customers, and our communities, striving for brilliance every single day. A heartfelt appreciation goes out to our loyal customers, who truly bring out the best in us. What an amazing milestone on our journey to becoming the most influential B2B agency in the world.”

The agency has carved out a unique position in the market, delivering connected experiences at a global scale to turn marketing into revenue for some of the world’s most impactful B2B brands. 

The past year has seen immense growth, including the development of a new strategy team, the design of a Connected Experience Engine model of working, building a market-leading suite of intelligence partners, and a bespoke analytics platform.

More than this, the focus above all else has been on people – customers, teammates, and communities. The 10 Just Global attendees at the awards represented just a fraction of the more than 200 employees spread across the globe. 

Through the creation of a company value system that’s grounded in a globally humanistic approach, Just Global has built an enviable agency environment – able to deliver big for their clients.

This has involved:

• The appointment of a chief people officer

• A people experience strategy

• An expanded People team

• Supporting employee-led community groups

• Embracing flexible hours and a hybrid working environment

• Gifting all employees 3 days off for volunteer work

• Being the only B2B agency to award and recognise vendors and partners at an annual event

Commenting on the changes, DDS Dobson-Smith, chief people officer at Just Global said, “We're making our vision of being the top B2B agency a reality through our focus on creating an exceptional workplace for our people. The rollout of our new people experience strategy is a significant step, and while this award acknowledges our progress, we see it as just the beginning of our journey.”