Ballymore Spotlights Brentford as a Vibrant Prospect for Buyers in a New Lifestyle Film

High-end property developer Ballymore has launched the latest phase of its multi-award-winning mixed-use development in Brentford with a vibrant campaign that frames each property as a gateway to a luxurious lifestyle on the edge of London.

The campaign, containing a short launch video, photography and social edits, is the debut from Ballymore’s relationship with integrated creative content agency Wonderhatch. The agency brought together its strategy, creative, production and post-production departments to curate a fresh lifestyle aesthetic for the new development.

With The Brentford Project development also offering each resident exclusive membership to its private club, The Wick - home to a suite of outstanding resident facilities - Wonderhatch was tasked with creating a luxurious world of possibilities in its content that celebrates both the amenities as well as Brentford as a location and community.

In a sector dominated by cinematic fly through shots and beautiful but unlived-in-homes, The Brentford Project breaks with category norms to focus far more on the residents and their vibrant social lives. Modelling the creative on a lifestyle film, Wonderhatch set out to excite potential buyers with the promise of how each day could be lived in an inspirational setting, designed for like-minded people wanting more from their investment.

Marc Webbon, co-founder of Wonderhatch, said of the project, “With such an amazing development, we wanted viewers to fall in love with Ballymore’s vision of the Brentford lifestyle. The team pulled inspiration from a range of sources and experiences to create a campaign that shows so much more than just the properties themselves. Fresh, vibrant and aspirational were key words throughout the project and we are very proud of the result.”

Brian De’ath, director of sales and marketing at Ballymore, added, “The Brentford Project has established itself as a vibrant, new mixed-use destination in the heart of the town. We’ve got some incredible new restaurants, amazing independent retailers and the high-quality apartments and resident facilities that Ballymore is renowned for. We wanted to reach a community of young professionals looking for this kind of lifestyle and we needed a campaign that would really show how they can live here. Wonderhatch really understood our vision for the development and were committed to showcasing the possibilities of life at The Brentford Project in an innovative and exciting way.”