senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Balter Brewing Company Invites Australians to Celebrate 'Beerthdays'

04/06/2021
Advertising Agency
Melbourne, Australia
73
Share
Campaign from Deloitte Digital encourages Aussies to get together to celebrate occasions more regularly

Queensland’s Balter Brewing Company has launched an integrated campaign for their flagship beer, the XPA. ‘Happy Beerthdays’ encourages Aussies to get together, over beers, to celebrate mates. Because occasions shouldn’t just happen occasionally. 

This tongue in cheek campaign re-frames every beer bought for a mate as a chance to make them feel special, because if you’re hanging out with your mates it’s a pretty bloody special day.  

Matt Lawson, chief creative officer, Deloitte Digital said: “Every Balter XPA is a gift. The slabs are even pre-wrapped. In cardboard. And every catch-up with your mates, especially after last year, is a reason to celebrate. So, Happy Beerthdays, Australia”. 

Through a series of three films we meet our Balter characters taking advantage of opportunities to share an XPA and celebrate a Beerthday. 

Stirling Howland, brand director and co-founder, Balter Brewing Company said: “From the beginning, Balter has done everything in-house. To go outside our walls and collaborate on our brand was a big decision. But Matt, Chuck and the team have grabbed the tinnie with both hands so to speak and are ripping tops off them left right and centre. They're also doing really great work and we are pumped with the new campaign."

The campaign will run across digital, OOH, social, retail and on-prem.


Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Deloitte Digital, Australia
Suzuki Time Machines
Suzuki
21/02/2024
41
0
Afternoon to Arvo
Balter Cerveza
18/10/2023
5
0
Aussie Taco
Balter Cerveza
18/10/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0