Banco Del Pacífico Embraces Gamer Accounts as Innovative Loan Collateral

GAMER LOAN is a financial service created by Banco del Pacífico and Paradais DDB Ecuador, an agency part of DDB Latina, with the aim of opening up access to loans and opportunities for young people recognising their gaming accounts. This marks a significant change in the accessibility and perception of loans.

Traditionally, banks demand high-value assets like cars or property as loan security. With eight out of 10 young Ecuadorians unable to meet these requirements due to soaring asset prices, a significant gap in loan accessibility becomes evident. Recognising this untapped potential, Banco del Pacífico introduces GAMER LOAN, an innovative initiative to empower financially young entrepreneurs. 

Despite small businesses representing 90% of the business economy and young people contributing 28.8% to this, only 13% of young people can access bank loans. Additionally, gaming is highly popular among this demographic, with one in three Ecuadorians owning a gaming account; 65% percent of young people identify as gamers* with the value of these accounts continuing to appreciate over time.

To evaluate the value of gaming accounts, individuals can visit here. This website gathers real-time prices from online platforms such as U7BUY, PlayerUp, and PlayerAuctions, assessing the worth of in-game assets and averaging the account's overall value. Once verified, Banco del Pacífico determines the account's market value and processes loan approvals within 48 to 72 hours, providing personalised guidance on responsible credit and debt management. This approach ensures a comprehensive strategy for financial inclusion.

Andres Mesias, marketing communications manager at Banco del Pacifico, proudly shared, “Finding a model that creates long-term sustainable impact, benefiting both; business growth and a significant portion of our community, is a rare occurrence and we are proactively opening this opportunity in the market.”

Banco del Pacífico's commitment to innovation is evident through initiatives like "The Senior Economy," which enables elderly individuals, often excluded from Ecuador's workforce, to monetize their expertise by serving as consultants to small businesses with specific needs.

GAMER LOAN opens doors in a market few banks have tapped into, establishing an inclusive approach for gamers that yields tangible benefits, thereby integrating them into banking life in an innovative manner.